AIC Visser supplies Dutch construction and infrastructure sites, and has done since 1956. In 2026 they started a magazine of their own: Doorbouwen, planned twice a year, covering what’s moving in the sector and what’s changing inside the company.
They asked for the photography that would introduce it: the cover, and a portrait of Iris van der Sterre, who runs the company.
Everything was shot on a working site rather than in a studio, and in the company’s own kit: the orange hi-vis, the black sweatshirts, the branded helmet, the hoarding standing behind.
The weather did the rest. A heavy overcast sky sits behind every frame and the figures are lit against it, which keeps them hard-edged and the ground flat. The cover line says the same thing out loud - Koud, guur donker? Komt goed.
The quality amazed me. It is so good it almost looks AI generated.
Iris van der Sterre, Chief executive, AIC Visser
Doorbouwen is planned to run twice a year, reporting on what’s moving in construction and infrastructure alongside what’s changing inside the company itself.
