Nick Frens - Designer and photographer

Introduction

I’m a designer driven by clarity and purpose.
My work brings together brand, user experience, interface design, photography and videography to create cohesive experiences that help businesses scale and stand out. From digital products to visual content, every project starts with understanding people and ends with work that feels considered, works beautifully and makes an impact.

I’ve been designing since 2014: starting out freelance, followed by Giraffes4Zebras, and since 2022 at SQLI, where I lead the design domain. Much of my work focuses on design systems and e-commerce for retailers, wholesalers and manufacturers across Europe. Photography and film have always been part of my creative practice too, which is why most of the imagery across this site is my own.

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My expertiseResearch, interface, system, prototype, photograph. Most projects need more than one of them.