Sligro Food Group

One design system for six brands, built while all six stayed online - some on a new backend, some on the old one.

Inside a Sligro wholesale store, a fishmonger working the fresh fish counter with shelves of preserves behind him
SectorWholesale
What did I doUser ExperienceUser InterfacePrototypingDesign Systems
DeliverablesMultibrand design systemDesign tokensComponent library

Sligro Food Group is a food wholesaler, and it doesn’t trade under one name. Sligro, De Kweker, Aan Tafel, Sligro-M, van Hoeckel and Java each have their own customers and their own look.

My part was the design system all six would share: fully tokenised, so that a brand is a set of values rather than a separate set of screens.

The challenge

Nothing could be taken offline. Every brand kept trading throughout, so the system had to be built underneath running businesses rather than in front of them.

They weren’t standing on the same ground either. Some brands sat on a new backend and some on the old one, so a component had to work in both places without quietly becoming two components.

A MacBook on a green sofa showing the Sligro wine category, filters down the left and product cards with order buttons
Approach

Every component was revisited in turn: what it was for, where it had drifted, and what it should be. Some were improved, some cut back, all brought onto the same tokens.

Pixel perfect was the standard the work was held to. Not as a flourish - a system that’s nearly right in six places is wrong in six places.

An iPhone upright on a dark green sofa showing the Sligro app home screen, a Mega Deals panel above the assortment categories
An iPhone lying on a brown sofa arm showing the Sligro wine listing, a promo label and price beside each bottle
A MacBook on a rust-coloured sofa showing Sligro’s ‘Lekker tafelen’ recipe pages, a plated dish above cocktail cards for a Negroni, Pina Colada and Margarita

Six brands draw on the same system: Sligro, De Kweker, Aan Tafel, Sligro-M, van Hoeckel and Java.

Year2023-2026
Contracted throughSQLI
CollaboratorsVincent Termeer [Product Owner]Erwin van den Broek [Product Owner]Ron van den Berg [UX Designer]
The fish and shellfish counter inside a Sligro wholesale store, a fishmonger at work beneath a ‘Vis & Schelp’ sign